🚫 Can Facebook block or restrict a WABA number?

Yes, Meta can block, restrict, or ban a WhatsApp Business API (WABA) number. But it’s not random — it’s always triggered by violations.

🔥 Common reasons why Meta blocks a WABA number

Think of these as “red flag zones”:

1.Too many user reports

If customers hit “Block” or “Report Spam” often, Meta steps in.

2.Sending campaigns without templates approval

Broadcasting text that’s not an approved template = insta-trouble.

3.Too many promotional messages

If it feels spammy, Meta will smack the account with a restriction.

4.24-hour window violations

Messaging users outside the 24-hour session without a template.

5.High message bounce rate

Dead/inactive numbers, invalid opt-ins… these hurt your score.

6.Bad quality score

Meta tracks quality (green → yellow → red). Red too long = restriction.

7.Policy violations

• No proper opt-in
• Misleading content
• Restricted industry content
• Excessive automation without context

📉 What happens when FB restricts or blocks WABA?

• Quality warning
• Message limit drop (1k → 250)
• Template rejections increase
• Full number block
• Business account review

🚀 How to prevent it

• Keep messaging relevant & useful
• Use approved templates
• Don’t spam
• Provide clean opt-in process
• Monitor Quality Score weekly
• Encourage real replies

🧯 If restricted — how to fix?

• Improve quality
• Reduce campaign volume
• Switch to service templates
• Contact BSP support (AiSensy, Interakt, Wati, etc.)

🌱 WABA Warm-Up Plan for High Quality Score (No Cap)

Start slow, warm up the number, and grow safely to avoid restrictions.

Phase 1: Day 1–3 → “Soft Launch Mode”

• Send 20–30 messages/day only
• Preferably to customers who already know your brand
• Use service templates, not promo
• Examples:
  “Your booking is confirmed…”
  “Your driver will arrive at…”
  “Thanks for choosing us…”
• Keep messages super relevant
• Encourage replies — even “OK” counts

Phase 2: Day 4–7 → Slow n’ Steady Push

• Send 40–80 messages/day
• Stick to clean, predictable templates
• Avoid long broadcasts
• The moment users hit “Block” → score dips
• Meta LOVES 2-way convos (Reply rate improves quality)

Phase 3: Week 2 → Start Scaling

• Increase to 150–300/day
• Check Quality Score every morning (Green / Yellow / Red)
• Introduce mild promotional templates
• “Hey, here’s a discount for your next trip” is okay
• “BOOK NOW!! LIMITED OFFER 🔥🔥” = risky
• Keep bounce rate low (clean lists)

Phase 4: Week 3+ → Full Blast Mode

• Send 1k+ messages/day if Quality is consistently Green
• Segment audiences so content feels personal
• Rotate promotional & utility messages for balance
• Use varied templates — don’t repeat the same one daily

💡 Extra Tips to Keep the Number Safe

• Always use approved templates for the first message
• Have strong opt-in proof (forms, website widget, WhatsApp CTA)
• Never blast all contacts at once (bulk = instant quality drop)
• Stop campaigns when Quality goes Yellow — pause 24–48 hrs
• Make users reply — Yes / Thanks / Ok boosts quality score
• Avoid hyper-promotional language
• No ALL CAPS shouting
• No too many emojis
• No pushy sales tone

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